In all lines of The North Face, weather preparedness remains the key goal. But with The North Face Purple Label, the brand takes a more streamlined approach to garments made for the great outdoors without comprising everyday style. So for the line’s Fall/Winter 2024 collection, it shifts its focus to the power of basics.
To orient the collection, The North Face Purple Label channels the fused rugged and streamlined notes of outdoor and mountaineering styles. But even in the nature-oriented approach, the pieces come out in their cleanest and most basic form. Inside the collection is a selection of outerwear, sweatsuits, hoodies, technical pants, tees and more.
Of course, outerwear remains the collection standout given it’s the most valued asset in The North Face’s arsenal. With outerwear, the selection spans heavyweight and lighter options across varied fabrications. Core outerwear pieces include the Field Down Coat, Mountain Parka, Mountain Wind Parka, Corduroy Field Reversible Jacket and the Short Sierra Vest.
The collection is then outfitted with a selection of accessories including bags and socks. Limited to no specific palette, the entire collection sees a range of hues featuring beige, vivid blue, burgundy, deep wheat, tangerine, slate gray, goldenrod, sea green and more.
Take a look at The North Face Purple Label’s FW24 collection in the gallery above, which is set to be released soon.
