Joerg and Maria Koch have officially made it to the Paris Fashion Week schedule. The duo’s magazine-turned-fashion label 032c hosted its second runway show in the Parisian capital today, celebrating its first calendar slot by transporting Berlin’s booming raves to Institut du Monde Arabe’s cultural center.
032c made its runway debut in January, delivering versatile staples derived from Berlin’s edgy uniforms. For Spring/Summer 2025, Maria Koch — the designer of 032c’s fashion line — continues to expand her horizons by looking to the future. “I’m not interested in living in a fantasy world. I’m interested in living in a world where antithesis can exist simultaneously, where every fragment is considered, ascending to one thought, a world where everything counts,” she says.
The collection, titled “EVERYTHING COUNTS,” sees 032c progress onto more stable ground. The brand embraces Berlin’s underground rave scenes by hosting its own fashion-forward set. The venue’s deepened hallways bounced to the beat of techno music, growing from mellow to roaring as models walked the runway in timeless looks ready for the dance floor. Prolific American model Amelia Gray wore the first look confidently, decked out in a skintight black ensemble with contrasting collared additions in true 032c fashion.
Koch’s timeless vision for 032c came alive effortlessly, spread across well-built outerwear, feminine suiting, and denim co-ords that transition from day to night. Collarless 032c jackets donned tonal gothic lettering that hinted at nighttime chaos, while army parkas and deconstructable cargo pants were matched with boxy vinyl tops. 032c got ready to party in sheer gowns bedazzled with hundreds of rhinestones, allowing a peek at the skin beneath without revealing too much. Staple suiting arrived in versatile khaki tones, followed by shimmering bottoms, “WORKSHOP”-printed hoodies, and blurred floral shirts made in collaboration with Georgian-American artist Ketuta Alexi-Meskhishvili. The pair worked together by developing film negatives against club-ready LED lights, bringing adventure to the runway with psychedelic motifs and wearable signatures to pack your wardrobe.
Take a closer look at 032c’s SS24 collection in the gallery above, and stay tuned for more Paris Fashion Week content on Hypebeast.
