Parisian outerwear label K-Way has named Monsta X frontman Shownu as its latest global ambassador. A burgeoning talent in both the music scene and fashion industry – boasting stints on major runways and in various front-row line-ups – he brings a unique flair for style and creativity.
In an official statement, the label shared its excitement of the new appointment saying, “Shownu’s dynamic presence and refined style inspire across genres, and we see great synergy in our collaboration.”
The partnership comes months after the launch of K-Way’s capsule collection with Korean artist Inchul Cha and will lead to the opening of its House of Hannam store in Seoul, as it looks to build on its presence in the Asia region.
Set to work together for the next two seasons starting with its upcoming Fall/Winter 2024 collection, the K-Pop star kicks off his ambassador role with the reveal of a new campaign. Adorning the brand’s signature Le Vrai collection, in colors of orange, red, and navy, Shownu conveys the timeless appeal of its iconic windbreakers, bringing a dynamic energy to the editorial visuals.
Take a closer look at the new campaign in the gallery now.
To shop K-Way’s latest collections, head to its website and global stores now.